Tech Sales is
95% Science and 5% Art
The best time to implement your Sales and Go-To-Market strategy was yesterday.
The second-best time is now.


Our mission
Pororoca.vc exists to give back to the tech sales community by sharing this expertise and empowering the next generation of startups to succeed via:
- Relentless focus on startups and scale-ups: crafting and scaling high-performance Elite GTM teams.
- Open-source GTM mastery: Equipping startups with battle-tested playbooks/methodologies for market domination - no fluff, no guesswork.
- Contribute to the implementation of a scientific tech sales playbook that transforms sales organizations into predictable, repeatable revenue engines.
- Help bridge the gap between product innovation and market domination: ensuring groundbreaking tech doesn’t die in obscurity.

The content we share will help you…
- Define and Target the Right Ideal Customer Profile (ICP).
- Articulate Your Unique Product Differentiators and Value.
- Build and Implement a Bulletproof Sales Playbook.
- Define Criteria for Hiring Excellence.
- Develop Coaching Excellence.
- Scale Your Go-To-Market Team Efficiently.