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The Hidden SalesForce: Unleashing the Power of User Groups and Tech Communities
- Raúl Marín
- Community
- 4 mins read
The heterogeneous and complex technological landscape is making groups of users come together to discuss their day-to-day challenges. User Groups and Tech Communities are flourishing in main cities, and are fostering connections to learn, share experiences and, interestingly, come back to their companies with fresh ideas.
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What is the Tech Sales Playbook (aka The Playbook) and the foundations to build an Elite Sales Playbook
- Gonçalo Pina
- Framework
- 5 mins read
As a GTM Leader, the main question you need to ask yourself is: What are your founders, your board, your investors or your team demanding you to deliver on a given day, week, month, quarter or year? What are the deliverables expected from you, and how/when are you going to execute?
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How to Build a Market-Dominating GTM Engine (Without Burning Out)
- Gonçalo Pina
- Framework
- 4 mins read
If you are a tech startup/scaleup Sales Leader trying to build an Elite GTM organization, grab a coffee. Let’s start from the very beginning.
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Unlocking Success in Software Sales Teams: The CUPID Mental Framework
- Raúl Marín
- Framework
- 4 mins read
In the fast-paced world of startups and hyper-growth companies, the pressure to deliver results is immense. As account teams navigate through tight deadlines and limited resources, effective collaboration becomes crucial.
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Tech Sales: 95% Science, 5% Art
- Gonçalo Pina
- Strategy
- 4 mins read
In tech sales, achieving market dominance demands precision and consistency - qualities rooted in a scientific approach. For startups and scaleups, the science behind sales ensures forecasting accuracy, scalable processes, and credibility, all of which are essential for attracting VC funding and achieving industry leadership.
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